SIA BehindLatvia E-Commerce Map 2025
Click on any region to see online shopping penetration, average spend, and the most popular brands across Latvia's six planning regions.
Click on any region on the map or select from the list below.
Click on a region on the map to see detailed data.
Latvia E-Commerce - Key Figures 2025
Why does the regional gap exist?
Income differences
Riga's GDP per capita is 2.6× higher than Latgale. This directly affects the price range of goods purchased and the frequency of online shopping.
Logistics infrastructure
Delivery times to Latgale are longer, which discourages spontaneous online shopping. Omniva and DPD expansion is improving the situation, but not fast enough.
Digital skills
Fewer residents in rural regions regularly use the internet. DESI 2024: Latvia overall - 45.3% with basic digital skills; Latgale estimated below 35%.
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